A pay-by-phone app can be a great way for a business to simplify the payment process for its customers, to make shopping quicker and more convenient, and to reward its most loyal clientele with discounts and other incentives. Done correctly, a quality app can increase your sales and improve customer satisfaction, leading to higher profits and increased loyalty. There are several features that many of the best pay-by-phone apps have in common, and they should all be considered necessary to make sure your app thrives and sets your business apart in today’s crowded marketplace.
If it can’t get done in a few swipes or taps, your app is likely to fail. Complicated user interfaces can frustrate customers and make them abandon your app before they can learn to appreciate its benefits. By making sure your app is intuitive and easy to use, you can keep your customers interested and using the app, increasing sales. For day to day use, keep the interface as simple as possible to use, limiting choices such as payment options to only what is necessary, and put the more complicated or less frequently used options in a secondary “Settings